About Us

Nestled in the scenic rolling farm valleys of south central Wisconsin, Collectors Choice Ltd. caters to some of the most exclusive automobiles in the world.

Collectors Choice Ltd. has made a name for itself in the industry, with more than 25 years in repair, parts and restoration of collectible cars, as well as research and development experience with several automotive manufacturers.

Snake-Oyl Products, a division of Collectors Choice Ltd., serves the Viper owner market by developing and marketing products designed specifically for these modern American classics.  Many of our products are manufactured in-house, and all are rigorously tested to ensure they live up to the high standards discriminating Viper owners expect.



Snake-Oyl is a registered trademark of Collector’s Choice, Ltd.

 

 

© Copyright 2005, Collectors Choice Ltd., 6400 Lodi-Springfield Rd., Dane WI 53529, (608) 849-9878. All rights reserved. All manufacturers’ names, symbols & descriptions are used for reference only. They do not imply that any listed product is the product of these manufacturers unless otherwise noted.
 VIPER, DODGE, CHRYSLER, MOPAR, RT/10, GTS, SRT-10, GTSR and the Viper emblem are trademarks of DiamlerChrysler Corp.

our Mission...

Take my word for it - after working in the exotic collector car market for more than 25 years, I've seen my share of parts suppliers.

That experience has shaped the Snake-Oyl™ approach. Our goal is simple: We won't sell disappointments. We sell only items I would use on my personal vehicles, and if a product doesn't measure up, I won't sell it! Here at Snake-Oyl Products we don't want to be the biggest and I won't say we're the best... that's a declaration you'll have to determine. But our business was built on repeat customers: We're here for the long term, and we'd like you with us.

I took a car hobby, made it into an occupation, and then accidentally turned it into a business. When the Viper was introduced, our customer base of true car lovers took note. Those customers have asked us to get involved, inspiring this website. Featured throughout this website you'll find photos of some of those same customers. We believe our customers and their cars are our best ambassadors and spokesmen, and we're proud to work with them.

Our product line is always expanding, so if you don't see what you're looking for, please call. We may be able to help, or at least give reference to someone else who can help. Thank you for your time and patronage, and we hope to hear from you soon!

Kind regards and happy motoring!

Cory W. Gehling
President